This is a redesign of the Kirkwood Greentree Festival identity. Graphic elements were designed around the Kirkwood Cartoon Cartoon Caravan theme and lime green T-shirt color. I created a unique wordmark that reflects the friendly and fun atmosphere of the festival. Animals local to the area became characters that were designed to appeal to a wide and diverse audience. These animals also celebrate a few activities at the festival, including live music, a parade, and the Folklife Festival. The characters were also used in a wayfinding system, as each animal pointed the way to their specific activity.
